Transcripts Help Researcher Save Time, Money,
Enhance Product

Timely, accurate information is the lifeblood of Mary White Consulting, owned by consumer ethnographer Mary White of Minneapolis. Large companies rely on her expertise to deepen their understanding of how their products and services fit into the context of their customers' daily lives. The reports generated by Mary White Consulting are a critical tool used by her clients as they decide what their products mean to the end user and how to position them accordingly.

To inform her research and offer the level of quality analysis and counsel her clients expect, White and her team videotape dozens of hours of interviews with customers throughout the country. To help make sense of it all, White has these interviews transcribed by TScribe.

With time at a premium, rather than watching all the videos in their entirety, White first reads the transcripts and identifies the parts that interest her, which she then views on video.

White says transcripts serve as both a time saver and an analytical tool. “They allow a lot of people to view what we call 'the data,' " she says. As White prepares her reports, she says she often uses the transcripts of her videos as a reference tool, sometimes even including them in her final presentation.

"You can only have so much video in a presentation,” says White. "Sometimes we just want quotes, and then we'll go back and it's so easy to have them in those Word documents, and just be able to search for a word and find quotes very quickly. It really enhances our presentations, and that's a huge time-saver. Huge."

White says working with TScribe is incredibly efficient. "It's so smooth -- to be able to just upload files quickly,” she says. “And the turnaround is really fast." Of equal importance, she trusts TScribe with the most essential component of her business. "I feel I can really count on you,” she says. “I have no worries at all about my work being finished."

Contact Mary White Consulting through Mary's home page on LinkedIn, or by email at mwandco@comcast.net